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Tourism festival kicks off in Hainan

24.05.2022 137 просмотров

The tourist festival started in the city of Sanya in Hainan.

The festival, aimed at developing tourism, started in the resort city of Sanya in Hainan province in southern China. According to the Sanya Daily newspaper, it will last until September.

The event is organized by the Department of Culture and Tourism in cooperation with the Tourism Development Department of the resort city of Sanya. The opening ceremony of the festival took place on May 20 in the territory of one of the key attractions of the city - Luhuitou Park.

According to Sanya Daily, special promotions will be held in the city for four months to stimulate duty-free shopping, various sports will be organized , musical and cultural events aimed at the development and enrichment of the city's tourism industry. A number of the resort's hotels and tourist attractions are planning to provide discounts and run special promotions to attract tourists.

In addition, the city will partner with the Chinese social network Douyin (TikTok) to promote themed events online.

By 2025, the authorities have set the goal of turning Hainan into an "international center of tourism and consumption." The Chinese island is often referred to as the "Eastern Hawaii" - natural landscapes, tropical forests, a developed network of hotels, combined with beaches and a coastline stretching over 1.9 thousand km, attract guests from the most remote parts of the world. In 2021, Hainan Island received more than 81 million Chinese and foreign tourists, up 25.5% year on year. Tourism industry revenue rose 58.6% to 138.4 billion yuan (about $21.8 billion).

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