Opening Asia for Russia

Kazan to host media school for Tajik journalists

14.05.2022 87 просмотров

The project of the ANO "Institute for Central Asian Studies" was supported by the Presidential Grants Fund. 

Modern media have moved to a new format - interactive and multimedia. This gave rise to a new type of message - media content, which is significantly different from the works of classical journalism. Digitalization, which 10-15 years ago was seen as a prospect for the development of journalism, has generated many negative effects. Among them are the simplification of the language of the media and the reduction of the active vocabulary of the reader, the emergence of fakes and the publication of an increasing amount of unverified information in pursuit of the quantity of content, and not its quality, the emergence of more and more opportunities to manipulate not only the audience, but also the media themselves. The development of the blogosphere, social networks and instant messengers is confidently replacing a significant part of the news content consumed by the audience. Also, new communication channels create the possibility of the emergence of an unlimited number of "random correspondents" from among consumers, which leads to a decrease in the reliability of the information presented, which is fraught with massive disinformation stuffing, entailing negative socio-political, economic and other consequences.

According to the study “On the state of the media and the role of social networks in Kazakhstan, Kyrgyzstan, Tajikistan and Uzbekistan”, 40% of Tajik journalists believe that over the next 3-5 years their professional activity will move to the online dimension. In this regard, there is an urgent need to create competitive advantages for existing young journalists from large news agencies. Competitive advantage refers to the skills of effectively presenting information in an adequate, and at the same time “sellable” format. Among the priorities is the ability to repel information attacks by building a trusting image of the official media. It is to achieve these goals that the work of the media school "Journalism in the era of digitalization" will be directed, which will be held in the capital of Tatarstan from May 15 to 19.

The school is a field workshop for young journalists from the Republic of Tajikistan. Its program includes lectures by leading Russian journalists, as well as excursions to leading publishing houses, media holdings, scientific, educational centers and other media organizations of the Republic of Tatarstan, meetings with editors-in-chief.

Among the topics raised are the level of digitalization of the official media, building a trusting image of the official media, and the development of the Russian-language information environment in Tajikistan.

For reference:

Asia" was opened in 2019. The priority areas of the Institute's work are research on political, economic and socio-cultural processes in the Central Asian region, holding events aimed at developing cooperation between Russia and the states of Central Asia with close interaction between scientific centers, expert and academic communities.


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