Opening Asia for Russia

Public activists of Russia and Kazakhstan took part in a training on social design

07.07.2021 117 просмотров

From June 29 to July 2, Astrakhan hosted an online training "Social design in non-profit organizations". Non-governmental organizations from Russia and Kazakhstan took part in the project, and the event was organized by the partner of the Eurasian Peoples' Assembly, the Center for International Studies "Caspian-Eurasia" together with the Civil Alliance of Kazakhstan and the partner of the Assembly, Astrakhan State Technical University.


During the training, community members worked on their competencies in the field of social design, including in the field of obtaining grants, preparing social projects and practical implementation of social initiatives. Thus, for the first three days of the intensive, the expert of the All-Russian Competition of Youth Projects of Rosmolodezh, a specialist in project management, professor of the Astrakhan State University of Architecture and Civil Engineering, candidate of technical sciences Lyudmila Boronina worked with the participants.

Social project: relevant, effective , attractive

On the first day of work, Lyudmila Vladimirovna spoke about the stages of creating and implementing a social project. According to her, a social project is a set of activities that solves a specific problem, is aimed at certain target groups, and also has a pronounced social effect. In addition, it should be of interest to partners, volunteers and the media. Under the social effect, the expert understands the positive changes that occur as a result of the project.

Among the success criteria, Lyudmila Boronina also mentioned uniqueness, the presence of a logical structure, a well-thought-out calendar plan (what and when will be done to achieve the goals and objectives of the project) . The key role is played by financial stability and the presence of a team of professionals.

“The project must have goals and objectives, in connection with which methods for solving these problems will be determined. When this logical chain is built, when a budget is planned for this structure and we can answer the question ourselves: what will we do and how will we be able to get the result, then the social project will be successful,” the trainer comments.

However, in First of all, the authors should determine the problem and relevance of the project, as well as monitor their own issues. The expert suggests relying on legislative documents created to solve a particular problem (national projects, government programs, support measures). An important point in the preparation process is the definition of the target audience and geography (from a small village to an international space). Also, Lyudmila Boronina reminded about the importance of partners and mentors of the project.

During the first day of the online training, it should be noted the active feedback from the listeners - representatives of NGOs in Kazakhstan and public organizations of the Astrakhan region. Activists asked their questions, put forward versions for defining concepts, gave examples from personal experience. As a homework task, the community members were instructed to create presentations of their projects, taking into account the main components: goals, objectives, audience, action plan, and so on.

A team of professionals is the key to the success of the project

The second day of the training began with an individual consultation of activists. For example, the director of the Civil Alliance of Kazakhstan in Nursultan, Alibek Tazhibaev, presented a project dedicated to the work of Kazakhstani NGOs in the international space. Expert Lyudmila Boronina advised at all stages of the project to answer questions about how to solve a particular problem and achieve the goal. Further, during the training, the trainees discussed the steps of managing a social project.

“The management procedure is the use of knowledge, skills, methods and technologies to achieve the desired goals. It allows you to correctly plan the indicators that need to be achieved,” Boronina emphasized.

According to the coach, another secret of successful implementation lies in the interest of the participants and the project had like-minded people, professionals, and the project manager had managerial competencies that would allow him to properly distribute the functionality within the team.”

Proper planning will bring a large percentage of success: schedule, budget, communications, reserve resources. Moreover, as the expert notes, control is necessary at each stage of work, especially when it comes to the collection and timing of reporting. As for the completion of the project, it is often formal, since the current social project can be implemented many times.

Top 10 mistakes in project preparation

Under this title, the third day of the online intensive was held under the guidance of expert Lyudmila Boronina. She noted that grant applicants often inattentively study the application rules, formulate the abstract of the project at length and submit incorrect estimates. It happens that the target groups do not benefit from the project, and the authors of the idea do not fall into the trends of social change. To prevent this from happening, it is necessary to study in detail the research, statistics and expert opinions on your topic.

“The composition of the team may turn out to be a loser when the authors of the project involve not professionals, but people “acquaintances,” says Boronina.< br>
Experts may also be confused by abstract formulations and the lack of information support channels. Lyudmila Vladimirovna discussed this and much more with the participants during the first three days of the intensive, giving relevant examples from her own practice, as well as advising the participants. In addition, each of the trainees received presentations and methodological recommendations from an expert.

Center for the support of NGOs and civil initiatives - a new assistant for public activists

On the final day of the training, public activists Kazakhstan and Russia got acquainted with the head of the Resource Center for Support of NGOs and Civic Initiatives, RANEPA expert Radmila Miretina. Recall that this year a resource center for support of non-governmental organizations was created in the Astrakhan region, within the framework of which activists will be able to receive assistance in the implementation of projects. According to Miretina, the problems of the Caspian region, the topic of public diplomacy and “soft power” remain especially in demand.

and experts,” the speaker said.

Miretina also shared the criteria for a successful social project:

“One of them is replicability. A mechanism that can be repeated, adapted to suit the circumstances. That is, your project and application, regardless of the grantor, should be understandable to absolutely any expert in this field. Often, taking into account the narrow focus of the project, the wording that one expert understands is difficult for others to perceive.”

Among the success criteria, the expert also named information openness and reporting on work on her own information resources, practice-oriented projects and their analysis based on the results implementation.

At the end of the session, the participants asked the speaker their questions and received personal consultations on projects. Video recordings of lectures and contacts of experts are also available to intensive students. In addition, the organizers conducted a survey among the participants in order to identify the most relevant topics for further work and continue cooperation in the field of social design.

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