Opening Asia for Russia

Entrepreneurs of Bashkiria discussed the prospects for international promotion

25.03.2021 57 просмотров

As part of the Year of Health and Active Longevity in Ufa, on March 19-21, 2021, the Navruz festival was held at the country club "Kila Bay".

The festival was organized by the Representative Office of the Eurasian Peoples' Assembly in the Republic of Bashkortostan with the support of the State Committee of the Republic of Bashkortostan for Foreign Economic Relations and Congress Activities, BRO "OPORA RUSSIA", BRO "Business Russia", the Chamber of Commerce and Industry of Bashkortostan, the Club of like-minded restaurateurs bUffet , Association of Professional Marketers.

The partners of the festival are: Torgashoff - food products for HoReCa, the production of corporate clothing "FORMA TRUDA", "Magic Lamp", "BashPechi", advertising studio "Osminog" , Marketing agency "Ya.Reklama", TV channel "RBC-Ufa", "Russia 24", "All Ufa", "Nezavisimaya Uralskaya Gazeta", Radio "NRJ", magazine "Aksakov", Geo.Pro in Ufa, "Gastro Karta ”, PRyanik Digital agency, Multi-Media channel.

The program of the event included discussion sections on support for entrepreneurship, marketing, accounting and investment; business games; establishment of the Association of Accountants of the Republic of Bashkortostan, as well as the launch of a competition for the best accountant of Bashkiria; gastronomic festival of cuisines of the peoples of the world Bruderfest-Navruz; a fair-exhibition of local producers and artisans, as well as a concert program.

During the official opening of the festival, a welcoming message was delivered to the participants of the event on behalf of Prime Minister of the Government of the Republic of Belarus, Deputy Secretary General of the Eurasian Peoples' Assembly Andrey Nazarov , who expressed confidence that the festival will be held at a high level and will contribute to an active exchange of views on the systemic development of small and medium-sized businesses.

Also, General Secretary of the Eurasian Peoples’ Assembly Andrey Belyaninov made a welcoming speech via videoconference, emphasizing the social activity of entrepreneurs of the republic and noting that Bashkiria has something to be proud of both economically and in business terms.

One of the most important parts of the festival was the practical conference “Marketing Insight - How to develop regional and municipal brands. Brand for export.

Aleksey Gusev, Minister of Trade and Services of the Republic of Belarus: “Today, the participants of the “Product of Bashkortostan” project are more than 500 Bashkir producers of food products and non-food products are agricultural cooperatives, peasant farms, and individual entrepreneurs. In total, they produce more than 17 thousand items of products marked with the “Product of Bashkortostan” sign. The project acts as a kind of link between the manufacturer and the retailer, it expands the boundaries of the possibilities for manufacturers to promote their products.”

Margarita Bolycheva, Chairman of the State Committee of the Republic of Belarus for Foreign Economic Relations and Congress Activities: “It is quite difficult for an individual entrepreneur to conquer a foreign market. Therefore, promotion under the umbrella brand Made in Bashkortostan is a logical continuation of the regional project "Product of Bashkortostan", but already in the international arena, so that buyers in any country in the world know that when purchasing goods under the Made in Bashkortostan brand, they receive a high-quality and competitive product. In addition to assistance in promotion, the republic has a wide range of measures to support exporters: three types of financial subsidies, free training in working with foreign markets, placement on international marketplaces, and much more.”

Radmir Zabirov, Chairman of the Committee for the Support and Development of Industry of the Eurasian Peoples’ Assembly in the Republic of Belarus: “We invite entrepreneurs of the Republic of Bashkortostan to consider the projects and activities of the Assembly as one of the tools for positioning their products. In particular, the committee, using all the tools of the Assembly, which includes representatives of 40 Eurasian countries, is ready to support the promotion of the Product of Bashkortostan and Made in Bashkortostan brands in international markets. In their activities, the representative office and the committee interact with the Council for International Economic Activities of the Eurasian Peoples' Assembly. The purpose of the council is to intensify mutually beneficial trade and economic cooperation and create favorable conditions for the implementation on the Eurasian continent of activities in the field of international trade, industrial cooperation, international investment cooperation, currency and financial and credit operations.

Lyaysan Nikolaeva, Chairman of the BRO "Opora Rossii": "We are pleased that the Representative Office of the Eurasian Peoples' Assembly in Belarus supported the initiative of the regional branch" Supports of Russia” on holding the Navruz Festival. We are confident that the format of the festival has already proven itself well and will become traditional.”

Azaliya Yanysheva, Chairman of the Republican Association of Accountants of the Republic of Belarus: “black” accounting departments were transferred to “white” ones. This is important for the development of the economy of Bashkiria, since the opening of new enterprises operating legally will increase the budget and the economy of the region will grow.”

Vitaly Baranovsky, director of the bUffet Like-minded Restaurateurs Club: “The best restaurateurs of the region took part in the Navruz festival, organizing a gastronomic festival of cuisines peoples of the world Bruderfest-Navruz. Participants and guests of the event were able to get acquainted with the cuisines of different peoples represented in our republic, and get unforgettable gastronomic impressions. The unique combination of the business and gastronomic part of the festival allowed not only diversifying the program, but also making it truly beautiful and memorable.”

The best brand promotion practices voiced during the practical conference were included in the final resolution and sent to the General Secretariat of the Eurasian Peoples' Assembly.

At the end of the event, Radmir Zabirov, a member of the Public Council of the Representative Office of the Eurasian Peoples’ Assembly in the Republic of Belarus, informed about plans in early April to hold a round table on business information security issues.

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