Opening Asia for Russia

Dalbir Singh: Public diplomacy is the integration of public partners

11.12.2020 51 просмотров

Co-Chairman of the General Council of the Eurasian Peoples’ Assembly, National Secretary of the Indian National Congress, President of the Policy and Management Foundation (India) Dalbir Singh took part in the Friendship Marathon “People’s Diplomacy Yesterday, Today, Tomorrow”, organized by the Russian Association for International Cooperation (RAMS).

Dalbir Singh made a presentation on public diplomacy. In particular, he said:

- Public diplomacy is a vital tool for the development of international humanitarian cooperation, as it is based on soft power and has a profound impact through winning over and persuasion. It is aimed at promoting international dialogue and strengthening strategic potential by involving international target audiences, promoting their cooperation in the economic, political and cultural spheres, developing civil society, public organizations, NGOs and other social and religious groups.

The goal of the public diplomacy - to encourage different peoples to perceive their countries and values in a positive way and to transform the negative opinion about them, if any. Public diplomacy wins the hearts and minds of people through exchanges in education, health, science and technology, culture, sports, tourism, media, trade and industry, interaction between academia, scientists and youth. This kind of diplomacy is aimed at integrating non-state partners and should offer individual solutions based on honest information, not propaganda. We must also refrain from unleashing any counter-propaganda in our initiatives.

Public diplomacy is defined by three dimensions, namely relationship building, national branding and strategic communications. Today, it has become extremely important due to increasing intercultural communication, the growing influence of NGOs and the increase in the number of non-state actors influencing international relations, as well as the limitation of formal diplomatic structures in resolving disputes shrouded in secrecy and far from reality. Therefore, public diplomacy is a very important resource of foreign policy.

Today the world is going through upheavals leading to a huge range of conflicts, unrest and violence around the world, such as Syria, Sudan, Congo, Somalia, Libya, Nigeria, Yemen, Egypt , Afghanistan, Venezuela, Burundi and Mali, in addition to the unresolved feuds between India and Pakistan, Israel and Palestine, the US and Iran, in the South China Sea, North Korea's militancy, horrendous terrorist strikes around the world. The influx of migrants further exacerbated the problems. The nature of conflicts has changed. Traditional wars have given way to regional armed conflicts, puppet wars, insurgencies and cross-border terrorism. People are fleeing their homes for fear of persecution, violence and threats to their lives. Human rights are violated with impunity. Civilians are no longer victims, but instruments of these processes. Even in peaceful societies there is growing intolerance, politics of hatred, fear and polarization in the name of religion and ethnicity. The threat to global peace has been exacerbated by the coronavirus pandemic.

In addition, the world is also facing many other major challenges such as poverty, unemployment, food security, growing pandemics, inadequate healthcare infrastructure, climate change and water scarcity. Therefore, there is no other alternative than to learn to pay special attention to issues related to global security and peaceful coexistence.

Establishing a lasting peace, a just and equitable democratic multipolar order requires a comprehensive and interconnected approach based on a spirit of solidarity, mutual trust and cooperation, commitment to international law and the central role of the UN.

We must have a unified strategy for building coalitions and alliances for peace, to ensure that we advance the dialogue of civilizations based on respect for the preservation of diversity and pluralism of cultures, the need for peaceful coexistence and the promotion of spiritual and moral values, ethics and lasting peace and harmony between people by reducing geopolitical rivalry, relying on the strengthening of reconciliation processes, developing innovative mechanisms to reach consensus and resolve conflicts.

Relations between Russia and India have deep historical roots. Over the past seven decades, they have shown an unparalleled bond and tremendous commitment to each other, despite their occasional differences. As huge responsible nations, they can play a vital role in inspiring others to build bridges of friendship and cooperation. Russia has created a huge network of public diplomacy structures through the Gorchakov Foundation, the Foundation for the Support of Compatriots Abroad, the Russian International Affairs Council, the Youth Union, Creative Diplomacy, and the Primakov National Research Institute of World Economy and International Relations.

The Eurasian Peoples' Assembly for over the past three years has made phenomenal progress in addressing some of these critical issues through deeper interaction and integration of civil society and other social groups in order to expand humanitarian cooperation within the Greater Eurasian space.

Through public diplomacy, we can ensure a balanced growth, including issues of human rights and equality in the development and strengthening of initiatives to build peace, harmonize civilizations, cultures and ethnicity. This will allow us to support each other through adversity, including national disasters and pandemics. International humanitarian and development assistance is also very important and an integral part of this process.

The ancient Indian scripture "Maha Upanishad", written 3000 years ago, says that "The world is one Family" (VASUDEVA KUTUMBAKAM ). So let's not break up this family and seriously demonstrate public diplomacy to establish dialogue, build trust, promote harmony and reconciliation, expand humanitarian cooperation so that humanity can learn to coexist and live in a sustainable world with common values for the prosperity of our future. If we do not act urgently, descendants will never forgive our inaction.


Recall that the Friendship Marathon started on December 3, 2020. It began with a video forum dedicated to the role of public diplomacy in the modern world, which covered countries from Australia to the United States.

The Friendship Marathon is timed to coincide with the 95th anniversary of the RAMS and runs from December 2020 to June 2021. The program of the marathon involves the organization of international conferences, round tables, teleconferences, events in the socio-political sphere aimed at preserving and strengthening peace, restoring trust between peoples, as well as dedicated to scientific, cultural, sports and other achievements.

Goal marathon is to promote the formation of an open platform for dialogue with foreign friends, partners and colleagues, the exchange of experience and the strengthening of interaction between peoples in the new conditions that have developed in the world due to the coronavirus pandemic.

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